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Why Starbucks, Why?

You may haven noticed Starbucks has changed its logo. The idea is to go back to its “roots” to help Starbucks compete with smaller coffee shops that are eating away at market share. But the logo is just so dang ugly. Not only is the green logo much more clear and visually pleasing, it also has the benefit of not pissing off certain Christians (hint: look at the mermaid’s chest).

The old “new” logo:

The old logo:

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