Pasta at…Pizza Hut?
Apparently you can now get pasta at Pizza Hut. This is very confusing for a company that previously marketed itself as the place for best pizza. Check out this commercial:
I’m guessing Pizza Hut is looking to diversify and capture a new market. While there may indeed be an opportunity in delivery Italian-style food (pizza, pasta, calzone, etc.), a brand with the name pizza in it won’t be very successful. The name “Pizza Hut” clearly communicates that they sell pizza (not rocket science here).
It’s further confusing to the customer with the spin-off of the pizza hut logo:
The problem is this only appears in commercials, and isn’t actually a brand that they are building. Mixed messages will only hurt the Pizza Hut brand.
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Actualy, in the UK all the Pizza Hut resteraunts have changed their name to Pasta Hut. See the link: http://www.pastahut.co.uk/Home
actually, i work at pizza hut and the pasta sells really well. so, obviously pizza hut can make pasta work.
well obviously the person who wrote this is an idiot…
businesses and corporations expand their products and stuff all the time
why is this a big deal…?