inquisity

Check out this ad for identity theft protection from LifeLock:

The CEO, Todd David, has posted his SSN for the world to see (and yes, the fine print says it truly is his social). There are tons of commercials nowadays about the prevalence of identity theft and the need to protect yourself.

So from the consumers’ perspective, which builds more confidence in your service: some commercial about identity theft solutions, or your CEO putting his personal livelihood on the line to show utmost confidence in your service. I would at a minimum seriously consider the latter.